Brandchannel.com has published its Readers' Choice Awards culled from surveying a market-savvy audience from around the world and asking them to nominate the most "high impact" brands.
Although fun to note that Google, YouTube, and Wikipedia also found lofty perches, its a bit predictable. What most folks might not have seen coming is that in both the Global as well as the US & Canada lists, Starbucks scored a #5 and a #4 placement, respectively.
How did Starbucks win such high placement? Starbucks opened 733 new licensed retail stores in the US. between October '05 and October '06. They've cultivated an attitude that it's not merely a coffee brand -- but a lifestyle brand that just happens to sell coffee.
Starbucks also owns and operates "Hear Music." A typical Starbucks only sells a few CDs within their store, but some Hear Music locations feature listening stations that allow users to purchase, download, and burn custom CDs (all while lapping up a few lattes!)
Truly caffeine and creativity at its best.Labels: Lifestyle, Music, Starbucks
