Sunday, March 30, 2008

What's Your Starbucks Idea?

I built my brainstorming/beanstorming business around meeting with people in coffee shops. It was just a natural match to create ideas over coffee and conversation.

Starbucks was (and is) one of my favorite locations for this process because of their commitment to the entrepreneurial spirit, so it came as no surprise when I saw a small promotional piece in my local Starbucks to visit a microsite dedicated to collecting ideas on improving the Starbucks experience from their best resource -- their customers.

Kudos and congrats to Starbucks for making this move. It's certain to benefit both the company and the customers.


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