It's About The Howards

Is one of the qualifications for running the king of caffeinated stores that you have to be named Howard? Do they just throw away your resume if your name is Mike, or Joe, or Don?

The other Howard (Behar, not Schultz) has written a new business book based on the learned leadership lessons of a life among the beans and brew. "It's Not About The Coffee" focuses on the ten principles of personal leadership to which Behar attributes the success of the company -- and there isn't a reference to coffee among them:

10 Principles of Personal Leadership

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1. Know Who You Are:

Wear One Hat

2. Know Why You're Here:

Do It Because It's Right, Not Because It's Right for Your Resume

3. Think Independently:

The Person Who Sweeps the Floor Should Choose the Broom

4. Build Trust:

Care, like You Really Mean It

5. Listen for the Truth:

The Walls Talk

6. Be Accountable:

Only the Truth Sounds like the Truth

7. Take Action:

Think Like a Person of Action, and Act like a Person of Thought

8. Face Challenge:

We Are Human Beings First

9. Practice Leadership:

The Big Noise and the Still, Small Voice

10. Dare to Dream:

Say "Yes," the Most Powerful Word in the World

Download a complete PDF file of the list by clicking here.

I've just started reading the book, and I have a lot of favorites on the list -- but more importantly, I've selected the one I know I need to work on the most. Ironically enough, it's Principle #3, "Think Independently."

It's not that I personally have a problem with thinking independently, it's the second part of the principle I struggle with: "The Person Who Sweeps the Floor Should Choose the Broom." I can be such a control freak about the execution of my ideas, I feel that I probably try to give too much specific direction on how to accomplish the implementation. I'm a firm believer in the idea that the best concepts come from 'outside looking in' -- it's just tough to take my own advice sometimes. ;)

Take my advice on this, though: go get yourself a copy of Howard Behar's book "It's Not About The Coffee." It's sure to give you some strategies on which to reflect, and even if you're telling yourself that you already know everything -- ask yourself how GOOD you are at it. And be brave enough to tell yourself the truth.

Learn more about the book, and download bonus content at HowardBehar.com.