Coffee IS for Closers

A new study suggests that giving someone a cup of coffee before an argument will make them more likely to agree with you -- provided the argument is convincing.

Based on the idea that for a brief time caffeine allows a person to both increase their concentration and their to absorb new information. Voluntary test subjects were given a persuasive argument on a controversial subject after having coffee. Subject responses indicated that more of them were likely to agree with the argument than they were before having the java juice.

Those under the influence of the bean were better able to process and evaluate new information provided in the argument, rather than relying on the preconceptions and ignoring facts (as did their non-caffeinated control group counterparts.)

Watch for advertisers to begin running even MORE commercials in the morning, when their targets are likely drinking coffee.