Clever Caffeine

BillyT at TheCoolHunter.net posted the details of a New York campaign by Saatchi & Saatchi on behalf of Folgers.

They used large, full-color, photo-realistic vinyl imprints of a tasty looking cup of coffee and put them on manhole covers throughout the city. The vinyl photo had vents to allow the steam that normally rises from the covers to take on a whole new appearance -- that of aromatic steam rising from a hot cup of Folgers coffee. Brilliant!

You gotta check out the photo -- awesome!